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Preferential Carpool Parking, It’s not an Incentive—Unless It’s an Incentive
July 26, 2021
As a green commuter, you’ve done your part to help the environment. You found a carpool partner, coordinated schedules, made the trip in together. But what if you arrive at work and find that all of the good parking spots are taken?
Many organizations have good intentions when they designate special preferred carpool parking spots in a prime location near an entrance. One carpool space reduces the need for at least one other parking spot. Promoting carpooling is a great way to reduce your parking demand and encourage commuters to share the ride. However, without the proper enforcement and program management in place, the positive impact of the preferential parking incentive can lose its effectiveness.
That’s where having a designated Transportation Coordinator on-site to manage the program can help. The experts at TransAction Associates have been managing and operating commuter programs for organizations throughout New England and beyond.
The 5 P’s of a Preferred Parking Program
Based on years of experience, the team at TransAction Associates has compiled this list of tried-and-true program elements that are essential for making your carpool program a success. Adapt the suggestions below, combine them into a program that works for you, or get in touch with our team. Together, we can create a custom carpool program that works for your location.
Patrolling
One of the key steps to ensuring preferential parking works as the incentive you intend it to be, is making sure it is being utilized properly and by authorized carpool groups. This involves a certain amount of oversight and monitoring. The best method for quick and easy monitoring is using carpool hangtags, stickers, or other identifiers. In the event a vehicle is parked in a space without the required identification, a progressive policy of warning and enforcement will work best to ensure compliance. Use the first time you reach out as an opportunity to encourage the driver to participate in the carpool program explain how the spaces are used.
Process
Establish an easy way for carpool groups to get the required identification for their participants. This involves a clear set of guidelines for what constitutes a group, and when and how the preferential spots can be used. Typically this will include an application process, a way of approving carpool groups, maintaining the policies so that they are consistent, and keeping up with changes and annual renewals.
Placement
Nothing beats the finding parking quickly, easily, and right up front. Put designated carpool parking spaces as close to the front door or garage elevators as possible. As a bonus when the cars and spots are clearly marked for “carpools only” you add lots of visibility for the program.
Partners
The challenge to growing any carpool program is getting commuters into ridesharing groups. With people coming from here, there, and everywhere, and a wide range of work schedules, where does one even start? A simple bulletin board posting can be very effective, internal communications platforms such as slack channels or intranet hubs can also be used. A popular solution is an online carpool ridematching database.
eCommuter.org
is TransAction’s private, member-based, platform that provides commuters with the ability to search for and find carpool partners. Participants input their commuting information into the secure database and see a list of potential carpool partners that match their own route and schedule. By making it simple and easy to find people to carpool with, the more likely commuters will give it a try.
Programs
Undoubtedly, one of the biggest hurdles to carpooling is the question “what would I do in an emergency if I don’t have my car?”
Emergency Ride Home (ERH) programs
ensure that if there is an emergency during the workweek, green commuters will not be left stranded at work. These programs typically offer free or subsidized transportation on the very rare occasions a commuter needs them.
TransAction Associates, offers a popular turnkey program. In the event of an emergency, transportation is provided by Lyft™, taxi, or Enterprise Rent-A-Car® — usually within thirty minutes — and at no cost to the commuter.
TransAction Associates, offers a popular turnkey program. In the event of an emergency, transportation is provided by Lyft™, taxi, or Enterprise Rent-A-Car® — usually within thirty minutes — and at no cost to the commuter.
Getting Started is Easy
The experts at TransAction Associates have been managing and operating commuter programs for organizations throughout New England and beyond.
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